Better results, from our beginnings in 1960

Our origins profoundly influence our approach to marketing today. We've evolved into an agency that provides an innovative Upside Down approach and comprehensive strategic planning, not just creative. But our goals are still down to earth, inspired by our background in promotion and direct, the marketing disciplines that succeed by driving behavior change and measurable results.

Bill Robinson founded the agency in 1960 as William A. Robinson, Inc., a pioneer in sales promotion as a separate marketing discipline. Alan Maites joined the agency in 1984 and became Bill's partner in 1991. Today he drives Robinson & Maites' Upside Down approach, delivering client marketing that's both different and measurably better.

Over the years, Bill, Alan and other senior members of the agency have contributed to the development of marketing theory and best practices:

• Articles for journals such as Brand Week, Advertising Age, Promo Magazine, Potentials in Marketing and Handbook of Business Strategy.
• Marketing classes at Northwestern University, Michigan State University and Columbia College.
• Presentations to professional associations including the Direct Marketing Association.